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New PPC Agency Tactic Measures ROI

Google Premier Partner

Great Leads in Q2, but Not Enough Sales?

Maybe that’s because your agency is focusing on the wrong thing. If you feed the Google Ads Algorithm data about your leads, it gets more leads. If you feed it data about your sales, you get more sales.

Look at these actual recent Google Ads results:

Actual Google Ads Results. Real ROI. Real Revenue. Real Clients
Actual Google Ads Results. Real ROI. Real Revenue. Real Clients

Q3 2026 Limited Time Offer - Get Sales Focused Google Ads

Know your Google Ads ROI.

Get your FIRST MONTH FREE in our Sales Focused Google Ads Management.

That’s up to a $1,000 value.

Plus, we’ll waive your $400 Set Up and Review Fee. Offer ends August 31, 2026.

Get Your Free Month

Change Your PPC Philosophy: Target Sales, Not Leads

Most PPC Agencies don’t want to scale your ads back, they want to scale them up. Get big numbers and make impressive charts. But here’s what they really know: not all the phrases that you bid on lead to sales.

Your current PPC Agency knows you’re wasting money, but they can’t scale your spend back because they don’t know what terms actually turn into sales.

We do.

With our proprietary Lead Aggregator Dashboard, we can track what leads become sales. And you don’t need an expensive CRM to do it.

This is offline conversion tracking – the technology that separates agencies who deliver vanity metrics from agencies who deliver revenue.

Get Your Free Month

This Is Next Level Google Ads

If you don’t know your exact ROI on your Google Ads, you haven’t experienced a PPC Agency like this.

Here’s what you get:

  • In-house proprietary tech that enables us to react faster than a typical agency
  • Our proprietary Lead Aggregator Dashboard that connects your sales to specific campaigns
  • 18+ Years of in-house Google Ads expertise
  • Enhanced Conversions for Leads
  • Performance Max Campaigns across Search, Display, YouTube, Gmail, Maps and Discover
  • Multi-Platform Strategy, including Google Ads, Microsoft Advertising (Bing) and Amazon PPC

There are agencies that manage PPC and there are agencies that live it and breathe it. There are mechanics and there are master mechanics. There are tennis players and there are Wimbledon champions.

If you didn’t get the sales you were looking for from your PPC campaign, it may not have been the medium. It may have been the execution.

Get your free first month now. That’s up to a $1,000 value. Offer ends July 31, 2026.

Get Your Free Month

Client Reviews

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Shannon Riso profile picture
Shannon Riso
July 13, 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Our old SEO company dropped the ball and our phones completely stopped ringing. We hired ROAR less than 3 months ago and the only thing we regret is not calling them sooner! The team over there is so communicative and helpful, especially Courtney! OUR PHONES ARE RINGING AGAIN!!!
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Heather Rotunda profile picture
Heather Rotunda
June 19, 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We've been working with ROAR! for years and the experience has been nothing but positive. Matt and the entire team are incredibly friendly and helpful, and answer questions quickly and clearly. Their communication is fantastic and they always make sure we know and understand what they're doing on our behalf. Highly recommend.
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Tricia Keffer profile picture
Tricia Keffer
April 1, 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
As always, I only write reviews after many good experiences. This was one of the best SBA webinars I've attended. His presentation was clear and consise. It was only an hour but there were several action items I could do right away. He has the years of experience and still up to date with current technology. Which is why I had the confidence in his agency. From one business owner to another, I could tell he understood where I was coming from and how to offer advice without a lecture.. LOL. He made great points - in a most kind manner! I look forward to working with his team to further develop my website and busines objectives.
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Allison Hasler profile picture
Allison Hasler
April 18, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Matt and his team have been fantastic and so helpful in our digital marketing strategy, expertly handling our website development, ad management, custom landing page optimization, and performance analytics across multiple platforms. As our business grows, they continue to provide data-driven insights and strategic recommendations to expand our market reach. Sara's client support has been top notch!
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Shaun Leary profile picture
Shaun Leary
January 17, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Roar Internet Marketing gets our niche industry. They have a proven track record in our industry, and they've blown us away with their results so far. They're a breath of fresh air – super organized, easy to work with, and totally honest. The Celtic Elevator appreciates you!
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Jenn Lee profile picture
Jenn Lee
December 16, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
It's been a game changer working with ROAR! They handle our SEO, Google Ad Buys, creation of websites and launching specialized landing pages that have increased the quality of our leads over the past 2 years! Plus, more than anything, this helps keep our focus where we shine...in serving our customers!
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Josh Shoemaker profile picture
Josh Shoemaker
November 5, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
They have been the absolute most help i could ask for since I've started. the team is working some magic. Thank You!
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Robert Frankenstein profile picture
Robert Frankenstein
July 3, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Matt and his team were very helpful for my business. They setup google analytics tracking and managed my google ads campaign as my business got off the ground, and I'm very grateful for the help they provided. Matt is very knowledgable and always ahead of the curve when it comes to SEO and PPC, making it so you don't have to be!
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Bob Qualters profile picture
Bob Qualters
June 26, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been working with ROAR for over 10 years. Our digital marketing results have been outstanding and we are very pleased with the relationship. They are truly a trusted partner. We have been approached by many agencies that promise great results and lower prices. We have elected to stay with ROAR based on the results produced and their continued commitment to our success.
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Babs Heileson profile picture
Babs Heileson
June 25, 2024
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been working with Roar Internet Marketing for several years, and the experiences have always been positive. From the first meeting, where an entire team of people dove into various aspects of the task, to the building and launching of our website, the process was smooth and organized. Once we were online, the excellent customer service continued. Any time we have a question we enjoy prompt, friendly and informative responses. We are incredibly happy and look forward to our continued relationship with Roar.

What's Included in Our PPC Management?

Most often, it’s not “what” you get with your PPC agency, it’s “how often.” PPC management is like being the pit crew in a stock car race. Race conditions are changing, the other drivers in the pit stop at different times and your vehicle is sending back data that you have to react to.

And it’s all happening extremely fast.

That’s why one of the real big differences you want in your PPC agency is knowing that a human is deeply involved.

Your account won’t be static so while many PPC agencies set up some algorithmic parameters and then turn away until report time, we never do that.

Here’s what’s included in our PPC Agency services:

  • A dedicated, certified PPC account specialist
  • An internal system of best practices refined over a decade
  • Specialized copywriters for effective ad development
  • A system of global reporting that alerts us to any account falling off its goals
  • Systemized A/B testing of most important elements
  • Web development and data analytics specialists to ensure quality data
  • Easy-to-understand reports and monthly meetings
  • AI Automation with Human Guardrails (Smart Bidding, Performance Max, AI Max)
  • HubSpot/Salesforce CRM Integration for offline conversion tracking

As you can see, not all PPC agencies are the same. Test us today. See if we can’t find a material and significant opportunity for improvement in your account.

Get Your Free Month
ROAR! PPC Management is guided by Matt Weber, a nationally recognized Google Ads speaker

Expanded Paid Search Platform Coverage

We Manage All Paid Search Platforms

Primary Platforms:

  • Google Ads (Search, Performance Max, AI Max)
  • Microsoft Advertising (Bing): Excellent B2B targeting with LinkedIn data
  • YouTube Video Campaigns

Emerging Channels:

  • Google AI Overviews Ads
  • Google Demand Gen
  • Chat GPT Ads
  • CTV

Each platform is selected based on your business goals and target audience.

Get Your Free Month

Compare What You Get With Our PPC Agency

Our PPC AgencyTheir PPC Agency
Sales-Focused (offline conversion tracking) Lead-Focused (form fills only)
In-House Proprietary Tech (Lead Aggregator Dashboard) Generic third-party tools
18+ Years In-House Expertise Often outsourced
Weekly Human Management Monthly automated reports
Performance Max + AI Max Traditional Search only
Multiple Platforms (Google, Bing, Amazon) Traditional Search only
Easy-to-Understand Reports Complex dashboards
ROI by Campaign Metrics Clicks and impressions only

Frequently Asked Questions About Our Paid Search Agency

PPC agencies are specialized firms that manage pay-per-click advertising campaigns for businesses. They create, optimize and monitor ads on platforms like Google Ads, Microsoft Advertising (Bing), Amazon PPC and social media to drive targeted traffic to websites, boost conversions, and ensure efficient ad spending. PPC agencies provide expertise in keyword research, ad creation, bidding strategies and ongoing campaign optimization to maximize return on investment.

In digital marketing, PPC stands for “Pay-Per-Click,” a model where advertisers pay each time their ad is clicked. This model allows businesses to target specific audiences and only pay for the ads that generate interest, making it a cost-effective way to drive traffic to websites.

There is no specific company known as PPC. However, PPC is a term used in digital marketing for Pay-Per-Click advertising. PPC agencies manage advertising campaigns.

Offline conversion tracking sends data about events that happen offline like purchases at a location or physical store visits back into Google Ads so Smart Bidding optimizes toward pipeline and sales instead of just online actions like phone calls and form fills.

Performance Max (PMax) is Google’s automated campaign type that leverages AI to serve ads across Search, Display, YouTube, Gmail, Maps and Discover from a single campaign. It is considered a “full funnel” campaign type, reaching people at the consideration level as well as people with high intent.

Google Ads has massive reach for primary search traffic. Microsoft Advertising has smaller but valuable reach with excellent B2B targeting using LinkedIn profile data (Company, Industry, Job Function). While Microsoft Advertising can be cost effective, it generally does not have the volume to satisfy the typical advertiser’s needs.

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