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PPC Agency: Why You Can't Find a Better Choice

There are agencies that manage PPC and there are agencies that live it and breathe it. There are mechanics and there are master mechanics. There are tennis players and there are Wimbledon champions.

If you didn’t get the results you were looking for from your PPC campaign, it may not have been the medium. It may have been the execution.

The Dirty Little Secret of PPC Management

Google has made it really easy to simply get PPC ads up and running. There’s so much automation now.

However, merely running ads doesn’t lead to success. No matter how much new technology is added, managing PPC ads to get the highest return possible still requires a human expert.

Human expertise coupled with AI provides those master level results ROAR! is known for.

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$1MDollars Managed

35750Leads Generated

What Happens When You Have Too Many Keywords

Imagine having a pellet gun with 6 pellets and 12 cans to shoot at on a fence. You can’t hit them all, so you have to choose your targets wisely.

Most PPC accounts make the mistake of having too many keywords and not enough budget. It’s just like having more targets than pellets.

So what happens? Google starts picking the phrases to display your ads and those might not be your most profitable or your most important.

As your PPC agency, we want as much control as possible to put everything we can in your favor. This involves refining your keywords to the point that we only focus on the ones making money.

Inside Google Ads, there are a lot of inducements to run more keywords. It’s better for Google if you run more keywords and a lot of agencies think it is better for them if you run more keywords because the more they throw against a wall, the more they hope something sticks.

We don’t think that way. We do the research first. If something doesn’t work in the best-case scenario, it won’t work in the worst. Sure, it’s more work, but the returns for you are much better.

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There Are Leads and Then There Are Good Leads

Most people manage PPC accounts like a blindfolded person playing darts. Sure, they hit the target once in a while, but there’s a lot of holes in the surrounding wall.

Data is the differentiator. We make sure we are measuring the actions that actually bring value to your company.

Then we turn our attention to not just what keywords did the leads come from, but what keywords did the great leads come from. Now that’s next level PPC management.

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What's Included in Our PPC Management?

Most often, it’s not “what” you get with your PPC agency, it’s “how often.” PPC management is like being the pit crew in a stock car race. Race conditions are changing, the other drivers in the pit stop at different times and your vehicle is sending back data that you have to react to.

And it’s all happening very fast.

That’s why one of the real big differences you want in your PPC agency is knowing that a human is deeply involved.

Your account won’t be static so while many PPC agencies set up some algorithmic parameters and then turn away until report time, we don’t do that.

Here’s what’s included in our PPC Agency services:

  • A dedicated, certified PPC account specialist
  • An internal system of best practices refined over a decade
  • Specialized copywriters for effective ad development
  • A system of global reporting that alerts us to any account falling off its goals
  • Systemized A/B testing of most important elements
  • Web development and data analytics specialists to ensure quality data
  • Easy-to-understand reports and monthly meetings

As you can see, not all PPC agencies are the same. Test us today. See if we can’t find a material and significant opportunity for improvement in your account.

Anthony Roth, ROAR! Internet Marketing SEM Specialist

Compare What You Get With Our PPC Agency

Our PPC Agency
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Managed by Skilled, Certified Professionals
In-House Technology Team
Easy-to-Understand Reports
Led by National Google Supported Trainer
17+ Years of Proven Success
No Outsourced Work to Other Countries

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