A Roadmap for Business Growth
Top Consumer Trends in Pest Control Digital Marketing
The pest control industry is experiencing unprecedented growth fueled by evolving consumer behaviors. This dynamic landscape presents an incredible opportunity for your business to thrive through innovative pest control digital marketing strategies.
According to recently released market research published by Exactitude Consultancy, the significant growth of the pest control industry has been “driven by factors such as evolving climatic conditions, rising pest populations and increasing awareness of pest-related health risks.”
Here are 3 key trends shaping the pest control industry that have direct implications for your digital marketing strategy:
#1. Robust Industry Growth
The pest control market is booming. Projected to reach $31.94 billion by 2027 with a compound annual growth rate (CAGR) of 6.3%, according to Inside Advisor Pro, the global market is experiencing significant expansion.
In the United States alone, the professional pest control market is valued at approximately $24.9 billion in 2024 and is expected to grow at a CAGR of 5.7% over the next five years, according to MarketsandMarkets.
Employment in the pest control industry is also on the rise, forecasted to increase by 3% through 2032, according to the U.S. Department of Labor’s Bureau of Labor Statistics. This steady growth underscores a robust industry with increasing demand for pest control services.
Implications for Pest Control Digital Marketing:
- Invest in Long-Term Content Strategies: As the pest control industry grows, competition will continue to intensify. Develop high-quality, SEO-optimized content that answers common consumer questions to help establish your brand as a trusted authority in the pest control space.
- Leverage Data to Tailor Campaigns: Use pest control industry growth data to inform your digital advertising campaigns. Target high-growth regions or areas with high concentrations of the pest control purchasing demographics with tailored messages that resonate with their specific needs.
#2. Homeowners Investing More in Their Properties
According to a recent Redfin report, the average homeowner in the U.S. now stays in their home for 11.9 years, nearly double the 6.5 years recorded in 2005.
This trend is largely driven by older Americans aging in place, with nearly 40% of Baby Boomers having lived in their current homes for at least 20 years.
As people stay in their homes longer, they are more likely to invest in protecting and maintaining their properties, making pest control a priority:
- The COVID-19 pandemic-induced focus on cleanliness has transformed into a long-term commitment to property care, including a renewed emphasis on pest control.
- There’s a growing focus on pest control as part of overall property maintenance and value preservation.
- Homeowners are seeking long-term solutions and preventative measures for pest control.
Implications for Pest Control Digital Marketing:
- Promote Preventative Solutions: Highlight long-term pest control solutions in your marketing materials. Emphasize the benefits of ongoing service contracts and loyalty programs that offer homeowners peace of mind.
- Focus on Value Preservation: Tailor your messaging to address concerns about property value preservation. Showcase how regular pest control services can protect investments in the long run.
#3. Tech-Savvy Customers
The customer base for pest control companies is becoming increasingly tech-savvy:
- More consumers are using online platforms to research and book services.
- There’s an increasing expectation for digital interactions, from initial contact to service scheduling and follow-ups. Consumers now think company websites should be as good as their favorite apps.
- Customers are interested in smart pest control solutions and technologies that offer more efficient and environmentally friendly options.
Implications for Pest Control Digital Marketing:
- Optimize for Digital Convenience: Ensure your website offers user-friendly online booking and customer service options. Streamline the customer journey to make it as hassle-free as possible.
- Highlight Technological Innovation: As smart pest control solutions gain traction, emphasize your use of environmentally friendly and technologically advanced methods. Position your business as an innovator committed to providing efficient, modern solutions.
Marketing Strategies to Drive Growth
- Attract organic traffic from potential customers searching for pest control services online.
- Establish your business as a thought leader in the industry.
- Build trust and credibility with potential customers.
- Connect with potential customers on a personal level.
- Build brand awareness and recognition.
- Promote your services and special offers.
- Respond to customer inquiries and reviews in a timely manner.
- Reach a wider audience of potential customers.
- Target your ads to specific demographics and interests.
- Track the results of your campaigns and adjust your strategy as needed.
- Make it easy for potential customers to schedule appointments and get the service they need.
- Improve customer satisfaction by providing a convenient and hassle-free experience.
- Appeal to environmentally conscious consumers.
- Position your business as a leader in innovation.
- Demonstrate your commitment to providing safe and effective pest control solutions.
Don’t miss out on this incredible opportunity to grow your pest control business. By adapting digital marketing strategies to these consumer trends, your pest control business can effectively reach and engage their target audience, driving growth and customer loyalty in the ever-expanding pest control industry.
At ROAR! Internet Marketing, our Performance Based Digital Marketing Agency can help transform your pest control digital marketing with proven strategies and techniques. Contact us today to schedule a zero-obligation consultation with our digital marketing experts.
